Customers are often overwhelmed by the number of items available, they are not sure what product would best suit their needs, and technical specs might not mean much to them.
To help them make sure they pick the right product, we created Decision Space, a Series of contextual questions created by subject matter experts, that filter down the number of items based on answers in real time.
One other issue faced by customers is visualisation. Will this product fit in my space? Will it go with my existing furniture? With AR being made accessible to millions thanks to Apple ARKit, we can start to solve these questions, help customers make the right choice, avoid disappointments and returns, with a fun and interactive experience.
AR technology is very new, not yet mature and people are not used to it. How we design for it and how we make sure it is easy to use for first time users, is still being explored. This new feature forced me to think in a different way, in a 3 dimensional world, and outside of the traditional 2D interactions. I also had to get familiar with 3D objects and properties.
Testing showed us that people defaulted to familiar interactions, pinch to zoom, swiping and standing still instead of moving around. Behavior will change over time but extra guidance is needed for first time experience.
Placing an object was the most challenging task as the system needs to scan the space to then apply the AR. A combination of messaging and animation helps users move around in order to scan the room.
This project also allowed me to have a first go at 3D modeling. I received the models from a 3D artist and then I would check colour, size, texture and make changes if needed.